The investment will be used to support additional shop systems and to prepare the roll out in the CEMEA region.
CouchCommerce successfully launched its SaaS post PC commerce platform automatically converting online shops in touch optimised web apps for smartphones, tablets and smart TVs in August last year. By the end of 2012 CouchCommerce already welcomed its 500th online shop demonstrating the high demand for mobile commerce solutions across small and medium online shops.
Christopher Pommerening, Founder of the Venturepreneurs’ Organisation explains why CouchCommerce was chosen as first ever investment of the Venturepreneurs: “The CouchCommmerce platform is a unique, highly scalable and fully automated turnkey solution for online shops across all verticals and potentially all around the world. We see a strong shift from traditional computers to new post pc devices like tablets and smartphones in commerce. This customer group already stands for about 20% of all web users and will continue to grow rapidly. In contrast to native app solutions requiring download, installation and customization for each ecosystem, CouchCommerce web apps are instantly available in the web browser of all relevant devices offering an easy and touch optimised shopping experience. Just like the consumer expect it to be.”
Thanks to the fully automated web-app deployment process online shops can launch with CouchCommerce within just 30 minutes,all by themselves and without the requirement of technical know-how. This helps the startup to quickly grow its number of merchants.
Alexander Ringsdorff, Co-Founder and CEO of CouchCommmerce explains why he is especially proud to have the Venturepreneurs as seed investors for his new venture: “We were thrilled when we got the message to have won the Venturepreneurs Pitch Contest. With more than 25 Venturepreneurs from 11 countries and an average of 8 investments per person the Venturepreneurs’ Organisation gives us access to all relevant markets and an unmatched network within the venture and entrepreneurial field. This is a great foundation for the international roll out of CouchCommerce in 2013. We could not be more excited about the opportunity ahead.”
According to Christopher: “The added value of the Venturepreneurs is the serial entrepreneurial experience that comes with the investment. For a startup, advice is as important as money when an idea is being implemented into a marketable product or service. This is where the role of the Venturepreneurs can really stand out in both experience and network of contacts.”
About CouchCommerce GmbH
Hannover, Germany based CouchCommerce is running a cloud based SaaS platform automatically and in just a few minutes converting online shops into web apps for post PC devices like tablets, smartphones and smart TVs. Web apps appear directly in the browser of the visitor without installation and can be used using natural gestures. The advantages for online shops are higher conversion rates, app feeling without installation, compatibility with all relevant smartphones and tablets, better ranking in mobile search results and low entry costs into the mobile commerce world.
CouchCommerce was founded in February 2012. More information is available here.