After the great success of the “Trends Session” held for the first time at the Venturepreneurs’ Organisation 10th Summit in Gavà, once again (this time in Mallorca) the Venturepreneurs shared with us their thoughts on what they believe the hottest trends in the (mainly) technology sector will be. We have listed for you the Top 10 (not only Tech) Trends identified as the most important for the upcoming year.
Today, it’s all about the crowds. From crowdsourcing, that allows companies to source on—demand employees, to crowdfunding - a new high-tech trend for companies looking to raise capital with groups of people making small investments that collectively can fund a startup. Crowd is powerful and very much related to online communities and social networks. The availability of cloud applications and platforms will make the “crowd-“trend one of the hottest tech trends in 2013.
2. Social advertising
We have already witnessed how this year’s Olympics Games in London became the first ever social media Olympics. Various reports claim that internet users spend more time in social networks and less surfing the websites. The conclusion is obvious: social advertising will be one of the most important marketing tools worth looking into as it offers better targeting and ROI; it is also successful in bringing in new customers whilst increasing the size of the community.
The Venturepreneurs are convinced that food industry has a great potential and, believe it or not, it has more presence online than one would thought! Just recently we have started to see many online platforms that offer pre-prepared fresh ingredients and recipes allowing consumers create restaurant-quality meals at home. This “gourmet convenience” trend will not pass unnoticed in the near future!
The e-commerce has changed physical distribution systems and the role of logistics has become critical in diverse aspects. Consumers want the products available everywhere and at any time. The future of (e-commerce) logistics will rely on precision, speed and flexibility.
Individualization is currently considered one of the most important social-cultural trends. After social validation in the online community, now it’s time to go back to real life and stand out from the real crowd! Custom made products and services are growing in popularity among consumers who want to be unique. We are witnessing a transition from designer-individual to customer-individual products, a trend that leaves a lot of space for more than one industry.
6. Big data
We have already heard about big data trend last year, but it seems that this space has not been discovered profoundly. Companies have started to realize that big data transforms into true business value and it transforms the business itself. With indefinite amount of information that we deal with on a daily basis it becomes even more obvious that it is very important to analyze it fast. On the other hand, it’s critical to distinguish between using “a lot of data” and “divers data”, and last but not least, it wouldn’t be fair not to mention the role of a human factor!
2013 is shaping up to be an exciting year for e-health trend. From wireless monitoring, where people can measure i.e. blood pressure simply by downloading apps on their smartphones to tele-health technology that provides two-way videoconferencing allowing doctors treat patients at a distance. In the last couple of years, the online health activity has grown so that this trend must be taken seriously; the Venturepreneurs believe that we will soon see a lot of revolutionary solutions in the e-health sector so we will absolutely keep an eye on it.
The future of the robotics landscape is going through a very interesting time. We have seen robots as co-workers and co-inhabitants; we have witnessed a 3D recognizing revolution (smart TV, Kinect) with built-in cameras, cloud robots, smartphone-based robots, telepresence robots and it seems that the line between humans and machines becomes unclear. Nevertheless, there are a lot of discoveries and innovations that we are expecting to see in the upcoming years.
9. Home automation
Home automation trend has recently started to speed up. This sort of a digital version of “clap on/off” lights, allows you to control your home functions i.e. doors, alarm, TV, music, air conditioning, heating etc. from the screen of your smartphone (as long as they are connected to the high-speed Internet at home). It has become more popular and accessible for larger group of clients, mainly because of the amount of available apps that control the system and reasonable price of installation + maintenance.
10. Human capital management
A cloud instead of a local server, enterprise social networks instead of intranet, tele-/videoconferencing systems for smartphones/tablets…we are witnessing that companies can manage a global, mobile and varied workforce at a distance. The Venturepreneurs see the future of platforms which help to increase productivity, lower the costs, accelerate performance and help proactively manage the workforce from anywhere in the world.
The trends highlighted above have been discussed by the Venturepreneurs, a network of business angels who aim to be always on top of the game and capture the right time to invest, support, and help create new “hot” businesses. The time will show if these forecasts were correct!