“Today more companies are turning to content marketing as a simple and cost-effective way to build new and lasting relationships with customers. But, the investment in content development and heavyweight platforms can actually undermine the benefits that attract marketers to content in the first place,” said Christian Jog, CEO of Opentopic. “At Opentopic, we believe that content marketing doesn’t have to be complex to be effective, and so we’ve created a platform that makes it surprisingly simple for marketers to acquire and engage customers with a steady stream of meaningful content. Now, with investment from True Global Ventures, we’re better positioned to grow our customer portfolio especially in the US, France, Germany and Singapore where we have already our existing customers and where True Global Ventures has a strong presence.”
Opentopic’s content marketing platform reduces the time it takes to discover relevant content and streamlines the steps required to package and distribute that content across the web, including social networks and email. Launched in private beta in April 2013, Opentopic became available to the public in the fall of 2013. The company has already attracted 20 customers, including Vinci Construction, technology solution provider Pitney Bowes, and media brands such as Elle and Marie Claire.
"With its easy to use platform and deep understanding of content marketing’s processes and objectives, Opentopic is uniquely positioned to support marketers in this time of explosive demand for content marketing,” said Dušan Stojanović, founder of True Global Ventures who was elected Angel of the Year in Europe by EBAN. ”We are very impressed by Sophie Reinauld’s execution and the talent she has attracted to the business, especially CEO Christian Jorg. We couldn’t be more excited to work with Sophie and Christian and the Opentopic team.”
Opentopic founder Sophie Reinauld also founded L'Agence, along with a fellow journalist, and Mediangles, a pioneering Internet marketing company that was later sold to Ipsos group. She is currently based in Europe where she heads Business Development and Sales for Opentopic.
Opentopic's new relationship with True Global Ventures has already resulted in new business. "We found that Opentopic is easy to use and extremely effective in supporting the discovery of quality content across the web and, notably, in different languages," said Kreso Gudelj the CEO of Adriatic-home.com, another company for which Dušan Stojanović is the lead angel investor. "We are excited about the pipeline of social media distribution outside of the standard US social media and its push also into emerging markets social media.”
Opentopic makes it profoundly simple for marketers to engage and acquire customers with a steady stream of meaningful content. Opentopic’s easy-to-use content marketing platform reduces the time it takes to discover relevant content and streamlines the steps required to package and distribute that content across the web, including on social networks and email. Based in NYC, Opentopic launched in private beta in April 2013 and has already acquired 20 enterprise customers since public launch in Fall 2013. To learn more, visit www.opentopic.com and follow on Twitter @opentopic and LinkedIn.
About True Global Ventures
True Global Ventures is a unique, international, super angel fund formed by more than 30 of the world's leading technology entrepreneurs-turned-super angel-investors. Its network consists of more than 350 high tech investments in Sweden, France, Germany, US and China realized prior to forming True Global Ventures. It leverages these personal networks and the expertise of its founders to support and accelerate the next generation of superstar companies. It exclusively invests in serial entrepreneurs with global ambitions within the Internet, mobile and software sectors in Berlin, Stockholm, Paris, SF-Bay Area, New York, Shanghai, Beijing and Hong Kong. Prior to Opentopic, True Global Ventures has invested into Sharespost (Silicon Valley), 4GSecure (Paris acquired by SCCP in Singapore), Polyspot (Paris), Musicxray (New York), Yatedo (Paris), DAD Asia (China), Stryking (Berlin) and Bountysource (Silicon Valley). www.trueglobalventures.com
Source: press release