Enrique Dubois, Founder and CEO at mola.com and serial entrepreneur for over ten years shares his thoughts on what entrepreneurs should take into consideration while raising funds for their projects/companies. Here is what he says you need to remember while fundraising:
1.Have your goals thought through (personal aspirations, company’s size that you want to achieve ...) and evaluate your risk tolerance.
2. Demonstrate your commitment to the project by being able to show a tangible proof such as having invested in the project yourself or having produced a prototype.
3. Have clear business and development strategies, resources and talent in order to implement the project. The team should have clear objectives as well as know what is still missing and have a plan to address it.
4. Prepare for the international expansion. Do not focus on finding resources only within the borders. It is also possible to find investors outside.
5. Preparation, preparation and preparation. When it meets the opportunity, success is assured.
6. Analyze if you need funds before you even start looking for them. To build a business, first you have to think it through without regard to financing, it should be something that will make your project better.
7. Bear in mind the differences between funds. You have to look into the type of the fund, its history and portfolio to see which projects went well and which didn’t.
8. A good presentation of the project to the potential investors is crucial. What is also important is the chemistry you have with them. Do not expect them to invest in your project right away but consider it a beginning of a relationship.
9. Always be prepared to present the project, albeit in a reduced form or orally.
10. Do not overestimate your project. Statements like "We have no competitors" do not sell the business better. The effort to sell a project should be based on having a lot of credibility, discretion and being pragmatic. We must be aggressive in the goals and vision of the project but not in an excessive way. (Source: cincodias.com)